Checking for coeliac disease takes two minutes.
This was a really fun project to work on.
Coeliac UK needed a series of short, engaging videos to help parents spot the signs of coeliac disease in their children. The brief was to cover tricky symptoms like bloating, slow growth, and fatigue in a way that still felt approachable, fun, and colourful rather than clinical or scary.
I designed a cast of lively characters and playful environments to bring these messages to life, all within a pretty tight timeline. The fast turnaround made it intense, but it was genuinely enjoyable to see the world and personalities come together so quickly.
Bloating
Slow Growth
Tiredness
Project completed while Art Director at Hocus Pocus Studio
Credits:
Client: Coeliac
Agency: McCann
Director: Justin Lowings
Creative Director: James Murphy
Art Director: Theresa Hilsden
3D Animation: Ricard Badia, Sebastian Pfeifer
Producer: Miles Paulley
