InvisiBra is more than just a stick-on bra.
It's an opportunity to live your best life, carefree and liberated. It's recognising that yes, you can be fun, sexy and confident
A promotional video for an independent brand with a brilliant product: stick-on bras designed for a wide range of sizes, body shapes, and skin tones, giving women the freedom to wear any outfit with confidence.
This was such a fun shoot. The set was kept minimal, with a few bold patterned pieces designed especially for the film and plenty of confetti cannons on standby.
Because this wasn’t a big multinational brand, every effort was made to keep costs down – from borrowing clothing from the high street to hand-crafting all the props at home on my worktable. The client was a joy to work with, and the fabulous models helped film both the main promo and a series of “how to” videos in a single day.
There was a lot of laughter on set, and that sense of fun really comes through in the final film.
Project completed while Art Director at Hocus Pocus Studio
Props
Behind the scenes
Project completed while Art Director at Hocus Pocus Studio
