The things you buy your children
could open up a world of excitement.
could open up a world of excitement.
These short films show how everyday spending on your Amex can turn into special rewards for the whole family.
This was a lovely project to work on. Occasional live-action shoots are always a treat, especially when they involve wandering around a huge warehouse picking out props – with a few bits borrowed from home sneaking in too.
The idea was to capture simple moments where a child’s imagination comes to life, creating a little moment of wonder in each scene. I styled and art directed the shoot, and created the illustrations that were later animated – including custom “wallpaper” artwork comped into the room – and really enjoyed combining live action with 2D animation on this one.
Project completed while Art Director at Hocus Pocus Studio
Credits
Client: American Express
Agency: Digitas
Creative Director: Rob Ferneyhough
Producer: Miles Paulley
Illustration and Art Direction: Theresa Hilsden
VFX Supervision / Animation / Post: Dean Smith
Sound design: Aaron May
