Orchard Thieves Wild Apple Cider,
a less sweet, more refreshing cider.
a less sweet, more refreshing cider.
Working with the lovely team at brand agency The Otherly, the brief was to bring the Orchard Thieves fox logo to life as a curious character with a story of its own. The fox follows its instincts, leaving its urban home to venture out to an orchard by Dublin Bay in search of wild, refreshing apples to bring back to the city.
The advert blends 2D illustration, collage, and a fun live‑action shoot in the heart of Dublin, giving the film a handcrafted feel that still sits naturally in a real urban setting. Justin Lowings (Director and Animator-Extraordinaire) worked his usual magic, polishing every detail and bringing the animation to life beautifully. And yes, the cider really is genuinely yummy too.
Project completed while Art Director at Hocus Pocus Studio
Credits:
Client: Orchard Thieves
Agency: Otherly
Creative Director: Justin Lowings
Producer: Miles Paulley
Art Director: Theresa Hilsden
