Introducing the Green Grip.
A new 100% plastic-free can holder.
A new 100% plastic-free can holder.
This short and sweet film was created to launch Heineken’s new 100% plastic‑free can holder.
We shot a simple green-screen piece with Heineken Marketing Director Cindy Tervoort, then combined the footage with hand-drawn 2D elements to bring the key messages to life in a clear, engaging way. It is always satisfying to work on something that promotes sustainably sourced cardboard and recycling, and this project also included a set of playful GIFs for social media to support the main film.
Project completed while Art Director at Hocus Pocus Studio
