BNY Mellon's FX (Foreign Exchange) services offer integrated solutions for currency trading, hedging, and payments
This was a promotional video for BNY Mellon’s foreign exchange services, built around the idea of a centralised hub with visibility across a wide range of markets and currencies.
Visually, the solution was a neon “house” structure containing the simple letters F and X, created in 3D. As the camera moves around the house, cutting between wide shots and close-ups, different sections of neon light up in sequence, and as we rotate, the F and X come into alignment. The result is a modern, clean and understated look that still feels striking and effective.
Project completed while Art Director at Hocus Pocus Studio
